Delight in Parisian Flavours at Charles de Gaulle

A Chocolate Affair to Remember

Ah, Paris! The city of love and lights has once again become the centre of a delightful affair. The revered French chocolate maker, Valrhona, has partnered with Lagardère Travel Retail for an enchanting activation at Paris Charles de Gaulle Airport, Terminal 2E. This event, running from 24th September to 22nd October, gracefully marries the elegance of Paris with the cherished art of gifting, welcoming travelers into a truly immersive experience.

Scenography and Limited Edition Chocolates

The activation’s scenography surely brings Paris to life. Inspired by the city’s iconic monuments, it’s as though one strolls through Paris itself. As the pièce de résistance, Valrhona introduces a limited-edition Paris-themed gift box. This 50-piece collection of chocolate squares boasts a refined design, accented with gold to capture the essence of Parisian elegance.

The Art of Personalization

A brilliant idea indeed! The event features a personalized ribbon printing machine, enabling customers to add bespoke touches to their gifts. Nothing beats the joy of a personal touch. This addition makes every purchase memorable, enriching the entire gift-giving experience.

Words from the Helm

Zeyneb Larabi, Head of Global Retail & Travel Retail at Valrhona, aptly encapsulates the event’s spirit, stating: "In celebrating Paris and the art of gifting, we wanted to create an experience that not only showcases the beauty of our chocolates but also the joy of giving."

Savouring Iconic Collections

Part of the merriment includes a curated tasting event at a dedicated cart, inviting travellers to relish Valrhona’s iconic chocolate creations. From the exquisite Equinoxe range to the crunchy Croustibilles, each piece underscores Valrhona’s unmatched quality and craftsmanship. What’s more, Valrhona chocolates are preferred by two-thirds of Michelin-starred chefs in France.

A Symphony of French Culture at Lyon

Valrhona’s ambitions do not end here. A similar activation will soon unfold at Lyon Airport, celebrated for its rich culinary traditions. This event will surely illuminate Lyon’s gastronomic legacy, further cementing Valrhona’s dedication to showcasing French culture through celebrated chocolates.

The Spirit of Collaboration and Excellence

This enchanting event exemplifies Valrhona’s commitment to French gastronomy. As a testament to the brand’s dedication, it’s made possible through collaboration with Lagardère Travel Retail. This collaboration is truly a marvellous fusion of chocolates and culture, affirming Valrhona’s status as a choice chocolatier for the discerning palate.

A Gift of Paris for the World

In the grand tapestry of this activation, Valrhona and Paris stand intertwined, offering a taste of luxury and culture to travellers passing through one of the world’s bustling airports. As the saying goes, Paris is always a good idea, and with Valrhona, it’s a delectable one!