Cryptocurrency is no longer the mysterious buzzword echoing through tech circles or Wall Street. It’s warming its way into living rooms, thanks in no small part to the nod it received from the big man himself—Donald Trump—during the rambunctious 2024 election. Now everyone, including financial advisors, are taking crypto seriously, and a new survey confirms this shift.
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Advisors are embracing crypto like never before
Bitwise Asset Management, alongside VettaFi, dropped a report that highlights this trend. Their latest “Bitwise/VettaFi 2025 Benchmark Survey” spills the beans on financial advisors and their newfound love for crypto. In 2024, advisor allocation doubled to 22% from a mere 11% in 2023. Almost everyone dabbling in crypto plans to either keep going or level up come 2025.
What factors do advisors prioritize when selecting Bitcoin ETFs?
When advisors clink their glasses over Bitcoin ETFs, the discussion tends to pivot around expense ratios—58% of the time. Those fees matter more than the brand name or the size of assets under management. So, advisors are clearly doing their homework, putting cost at the forefront when making choices.
Yet, the table shows a different story. Here’s a quick snapshot:
| Consideration | Importance (Percentage)|
|:——————|:———————-:|
| Expense Ratio | 58% |
| Brand | 46% |
| Issuer Support | 43% |
| Assets Management | 28% |
Challenges remain for broader crypto adoption
But hold your horses. It’s not all rainbows and unicorns. Around 35% of advisors say they can snag crypto for their clients. That’s an improvement, sure, but not enough. Regulations are still casting a shadow, though slightly less than before. It used to be a 60% to 65% headache, but now it’s marked at 50%.
Matt Hougan from Bitwise described it best: “Advisors realize the potential, and they’re allocating like never before.” The man’s onto something. The inevitability of crypto is sinking in, even for folks who control the purse strings of trillions of dollars.
And here’s the clincher: thanks to both the SEC nodding approval and folks like Trump playing the endorsement card, financial advisors are no longer scratching their heads over crypto. The hopeful buzz is that access could significantly open up by 2025. It might just become as routine as that morning bagel or coffee run.
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