Last winter, Harbin, in northeast China, saw a remarkable surge in tourism. Known widely for its annual ice festival and freezing cold, the city aims to bolster its appeal to international visitors through enhanced policies.
Rachael Lim, visiting from Malaysia, turned to Xiaohongshu—known as “Little Red Book” in English—to share her delightful experiences. In her eyes, Harbin emerged as a “beautiful, cold, and dreamy” wonderland.
“My homeland enjoys endless summer,” she remarked, brimming with enthusiasm. “Snow is what we pine for. Harbin realised every winter fantasy I harboured.”
The mutual visa-free arrangement between Malaysia and China, introduced last year, was instrumental for Lim. It allowed her to lay roots in China for a fortnight, during which she explored cities beyond Harbin. This city of snow is, after all, the heart of Heilongjiang province.
Heilongjiang’s hospitality paid off as it welcomed 471,000 inbound tourists in this year’s first half. This marks a whopping 158.7% increase year-on-year. Out of the influx, 383,000 hailed from foreign lands.
An insightful report by Ctrip, China’s colossal online travel agency, highlighted a noteworthy trend. Six of Harbin’s top ten tourist sources hailed from Southeast Asia last year. It seems the allure of frost-bitten elegance entices those from otherwise tropical climes.
Reasons to Visit Harbin
- Ice Festival: The festival boasts of spectacular ice and snow sculptures. Many international visitors flock here to witness these marvels.
- Cultural Richness: Beyond the cold, Harbin offers a mix of Russian and Chinese cultures.
- Winter Activities: Whether it’s skiing or ice fishing, there’s something for everyone.
With the right policies, Harbin is set to cement its position as a winter wonder for the international community. The city’s endeavour is a testament to the charm and allure of places shrouded in ice and snow. And yet, Harbin’s warm welcome is enough to counter the cold.
So, be encouraged. Visit Harbin, where winter fantasies take flight.
