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Exciting Appointment at the PFL
LONDON – February 24, 2025: The Professional Fighters League (PFL) has taken a significant stride by appointing Darren Russell as the International Director of Marketing Digital and Content.
Russell, having lent his expertise to the PFL from his own marketing company since 2019, now assumes a direct role within the organisation.
Russell’s Robust Background
Russell brings with him a wealth of experience spanning over 11 years in the realm of combat sports. One of his notable achievements was the successful launch of Eagle FC alongside none other than the legendary Khabib Nurmagomedov.
His impressive roster of collaborators includes luminaries such as Floyd Mayweather, Islam Makhachev, and Cris Cyborg.
Russell’s influence extends beyond UK shores. Although UK-based, he will report to David Green, PFL Europe’s GM, and Chris Blumberg, the Vice President of Global Brand. His input will be crucial in international ventures such as the PFL Europe, PFL MENA, PFL Africa, and the like.
Russell’s New Role and Expertise
In his expanded role, Russell will be at the helm of marketing, digital, and social engagements for international events, while still holding a supportive position for US-based fight nights. His new responsibility will leverage his expertise to elevate PFL’s digital presence globally.
He already demonstrated his prowess by leading PFL Europe’s digital growth in 2024, in tandem with his work on the Bellator Champions Series and the Dubai Champions Series.
Commendations from the PFL Leadership
PFL CEO Peter Murray aptly summarised Russell’s impact, saying, "Darren is an incredible talent who has elevated PFL’s brand to be a true global powerhouse through his creativity and commitment. He ensures our marketing, digital, and social channels tell the stories of not just our brand, but also our amazing athletes."
The PFL at a Glance
The Professional Fighters League stands as a global titan in the world of MMA. It is heralded as the fastest-growing sports league globally. Uniquely, it employs a ‘win and advance’ format, a refreshing departure from typical structures.
The PFL’s reach is expansive, broadcast and streamed in 190 nations, with support from 20 prominent media partners. This growth is buoyed by the investment from blue-chip backers such as SURJ, Ares, Knighthead, and others.
Diving into MMA’s Popularity
MMA is undoubtedly the sporting business phenomenon of the decade. With a staggering 650 million fans worldwide, it boasts one of the youngest audience demographics and spans true global revenue streams.
A Bright Future for PFL
With Russell’s vast knowledge across various territories and his insightful MMA experience, the PFL is set to continue its ascent in the combat sports sphere. As Murray put it, Russell gives PFL a distinct edge, proving time and again his capability to deliver results that reflect the excellence of the PFL as a premium combat sports brand.
For more on the PFL’s global reach and investments, several sports industry analyses shed light on their strategic growth paths and prospects.
