A spirit driving economic power

OHIO — Bourbon, dear reader, is more than merely a drink. It’s an economic powerhouse for Kentucky and Ohio, generating billions and creating a multitude of jobs along the way.

What You Need To Know

  • Bourbon is, indeed, an American liquor. It must be at least 51% corn, aged in charred oak barrels, and bottled at a minimum of 80 proof.
  • Since the dawn of the new millennium, Kentucky’s bourbon production has seen a threefold increase, leaping from 3.8 million barrels to an astounding 12.6 million.
  • Alas, tariffs threaten to stifle bourbon exports, impacting both production and employment in our beloved region.

Kentucky’s illustrious bourbon industry contributes over $9 billion annually. Since 2000, barrel inventories have tripled to exceed 12.6 million.

Meanwhile, Ohio is emerging as quite the contender. Craft distilleries are thriving, and bourbon-related tourism is on the ascent. As the global appetite for bourbon swells, its influence on both state and national economies becomes increasingly apparent.

Mixologist Molly Wellman put it so well: “Bourbon, it’s America’s liquor because its growth mirrors that of our country, and its appeal makes it an important export to the rest of the world.”

Bourbon’s uniqueness lies in its very identity.

“Bourbon is solely made in America. There are standards of identity that make bourbon a bourbon, thus separating it from mere whiskey,” Wellman notes.

The backbone of bourbon is its ingredients. It must consist of at least 51% corn, luxuriate in new charred oak barrels, and be no less than 80 proof. Kentucky, with its wealth of corn and perfect aging conditions, is the natural cradle of this distinctly American spirit.

As interest in bourbon has blossomed over the past 15 to 20 years, it has morphed into a collectible item. Brad Bonds of Revival Vintage Bottle Shop stocks rare gems, offering tastings of some exquisitely kept, small-batch bourbons.

However, bourbon’s road to success is not without bumps. The 2020 tariffs, born from trade tension, had quite the impact.

Michael Jones, a University of Cincinnati economics professor, explains, “We saw bourbon exports to the EU decline by approximately 30%. Tariffs generate much economic uncertainty for distilleries… it’s a capital-intensive endeavor.”

Yet, such hurdles have not hindered bourbon’s momentum.

As Wellman beautifully concludes, “There’s nothing like sharing a glass of bourbon… it’s about shared experiences, stories, friendship, and love.”

This spirit of connection—and the billions it generates—continues to shape the economy and culture of Kentucky, Ohio, and beyond.

In Kentucky and Ohio, corn flourishes quickly, contributing to the spirit’s growth in the Midwest. Thus, large-scale distilling has thrived across the region.