Taylor Swift’s forthcoming album release and her fondness for the colour orange have not gone unnoticed by her admirers – or by brands eager to harness this tremendous economic force…
Following Taylor Swift’s appearance on the “New Heights” podcast, co-hosted by her beau, NFL star Travis Kelce, the airwaves were buzzing with excitement. Her announcement of “The Life of a Showgirl,” her 12th studio album, sent major corporations into a marketing frenzy.
And why not? Swift’s influence is undeniable. Her tours are nothing short of economic triumphs. Her magnificent Eras Tour, two years ago, made history by breaking the billion-dollar threshold, as reported by Pollstar’s 2023 year-end charts. Cities felt an economic uplift when Swift performed, with throngs of fans splurging on local accommodations and eateries.
Swift’s affinity for the colour orange has become a talking point. During the podcast, she explained her feelings about it, leading companies to jump on the orange-themed bandwagon.
Organisations, from United Airlines to Olive Garden, promptly shared orange-tinted memes. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart, and Netflix got in on the act as well.
Even X, not one to miss out, flaunted a new profile picture – a sparkly orange X. To date, this has racked up 5.5 million views.
Google, ever the innovator, decided to commemorate the anticipated October release of “The Life of a Showgirl” via their search engine. Enter “Taylor Swift” into Google, and you’re showered with digital orange confetti, a vibrant heart aflame, and the phrase, “And, baby, that’s show business for you.”
The synergy between Swift and brands is evident. The value of association with her magic is clear.
Swift’s mention of her Lasik eye surgery on the podcast didn’t go unnoticed. LASIK.com seized the opportunity, posting, “i got LASIK, i have incredible vision,” accompanied by a clip of Swift’s shout-out.
The response? Over 389,000 views and 15,000 likes thus far. Swift seems to elevate everything she touches.
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